Advertising, ad campaigns, ad agencies, and the people that make it happen

So, finally, Mark Zuckerberg has owned up to the fact that sometimes greed can blinker what it is that made him so successful in the first place. The beauty of Facebook, compared to a great many of the other crappy social networking sites out there, with MySpace being the prime example, was that it didn't have a level of patently crass commercialism associated with it... Yes, it started as a network for rich college students, but it seemed to have a modicum of integrity. Which is why anyone with half a brain would have know that with the introduction of "Beacon" this would immediately fly in the face of what this whole social networking thing was all about. I would have expected this kind of shit from MySpace, after all, it's owned by the "Wizened of Oz," Who, in spite of being 200 years old and as rich as Croesus, is always concerned about where the next dollar/euro/punt/whatever, is coming from!

What was that about the candle/bulb always burning brighter before it burns out?