Remember just over a year ago when Yahoo made a big yahoo out of the fact that it was creating "Brand Universes?" The plan was to have over a hundred of these destinations for consumers to celebrate brands. Supposedly people with nothing better to do would wet their knickers at the prospect of going to a destination that featured user created videos, reviews, pictures, bookmarks and assorted junk about their favorite brand. But, only a handful of sites were actually produced, including those for Pirates of the Caribbean, Star Wars and Harry Potter. The initiative was formally shelved last week. Yahoo says it's so they can focus on their core assets such as news, finance, entertainment and sports. I say, it's 'cos it was a dumb idea in the first place.
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Seen outside Yahoo's headquarters... No kidding, it was for a party!
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