Advertising, ad campaigns, ad agencies, and the people that make it happen

Google is talking to several British newspaper publishers in the hopes of extending its Google Print Ads program across the Atlantic. Launched in the US this summer, Print Ads is an outgrowth of the company's online advertising juggernaut, Google AdWords. With Print Ads, AdWords customers can bid for newspaper ad space much as they'd bid for keyword ads that turn up on Google's ridiculously-popular search engine. But in this case, Google is not running an auction. Once a bid is made, participating newspapers have free rein to accept it, make a counter offer, or reject it entirely. Obviously, Google takes a cut of each ad dollar. And if advertisers are unwilling to design their own newspaper ads, Google will gladly take some extra dough to provide a helping hand. So far, more than 600 US newspapers have signed up for the program, including everything from the Abilene Reporter-News in Abilene, Texas to The New York Times, The New York Post, and Washington Post. Yes, this puts newspapers in touch with small businesses who may not have considered advertising in the past. But it also puts Google one step closer to complete domination of the worldwide advertising market.

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His name is Google, and yes, he weighs 800 pounds!