Search Network:

« Another great Yahoo idea bites the dust! | Main | Further proof that advertising a bad product never works! »

Jan28
Never settle for a big word when you can settle for a really big word!

There's a piece in today's online AdAge about "Cognitive branding" as it relates to the upcoming Super Bowl. Now, I'm usually a big fan of AdAge, rather than AdWeek, which I strongly believe will not be with us for much longer. Anyway, Lisa Haverty goes on and on about how brands should have "Fundamental Cognitive Elements," when it comes to beer advertising. She even quotes "a study released at this year's Cognitive Science Conference, that is exactly what researchers found. Ads with poor "cognitive scores" were mis-attributed by consumers, and beer ads were attributed to the huge Super Bowl presence that is Budweiser." Wow... That's heavy stuff Lisa... But I have just one question... Instead of saying "Cognitive" twenty times through your piece... Why couldn't you have just said "Memorable." It would actually have made it more memorable. David Ogilvy (remember him?) once said, "Never use a complicated word when you can use a simple word. I think that's pretty "Cognitive!"

MP-9055.jpg.

Hey Lisa... Your lunch box is in the mail. Ooops, sorry... Your serendipitous nutritional accoutrements container will arrive post haste.

 

related entries


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Another great Yahoo idea bites the dust! | Main | Further proof that advertising a bad product never works! »

Advertise

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog


Available to order at Amazon
My site was nominated for Best Marketing Blog!

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



AdHurl is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb