Advertising, ad campaigns, ad agencies, and the people that make it happen

Yes... It's that time of the year again when everyone is making forecasts on where the ad biz will be in 2008. Leo Burnett UK, is no exception to the rule. You can read their full list as posted by Piers on PSFK, here. Most of them make some kind of minimal sense, the one that makes me maddest though, is the one they call "Screen Saturation," where they claim that 2008 will see the explosion of screen-based media, with screens on the side of buses, in petrol station, supermarkets, and just about everywhere. As I say in my next book "The Ubiquitous Persuaders," we are exposed to too much advertising as it is... That's why it's becoming increasingly ineffective. God forbid everything ends up like a scene from "Blade Runner" where it was impossible to escape from projected images on just about everything.

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No, not the future... Now!