As I've been in Ogilvy bashing mode for the last couple of days, I did a bit of retro-research to see what I had written about them in the past... Came up with this gem from November of 2006... Chris Wall, co-chief creative officer at Ogilvy, intends to launch an agency offshoot called Ogilvy Transient. Wall described Transient at the shop’s Verge conference yesterday, and it doesn’t refer to an under-bathed creative. It'll be a roaming, experimental agency unit that aims to produce “brand journalism” for clients, with creative types thinking like editors. (I think this means low pay.) Ogilvy Transient’s “band of storytellers” (regular agency slobs, plus sexy outsiders, like a “house novelist” and “independent filmmaker”) will roam the land desperately seeking inspiration and the Big Idea. “We will go where the story is and create on the fly,” Wall declared. Mmmm, subsequent searches found absolutely nothing about this new venture... Just like ex-CD Rick's previous thing to be funded by Ogilvy, called "Agency 360" or something, were they they would have micro-super-creative mini agencies all over America doing "Off-the-Wall" wacky creative shit... Then it disappeared, and Rick went off to run a high priced portfolio Factory in Virginia. You would think by now that when BDA's come up with these grandiose schemes they'd keep their mouths shut 'til they find out if they are actually working, or not! But then again, most people in advertising have the attention span of a gnat!
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Oh yeah... We can do that!
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