One of the things I am writing about in my next opus... The Ubiquitous Persuaders, is the stranglehold various healthcare and drug companies have on the advertising of their high-priced products to the American public. A perfect example of these nefarious activities is the news today that a "so-called" Congressional committee, is concerned that the Lipitor ads featuring the inventor of a multi thousand dollar heart implant device could be misleading. Apparently, Dr. Jarvik, the inventor of the implant is featured in the campaign as drug’s pitchman, showing him, among other outdoorsy pursuits, rowing a one-man racing shell swiftly across a mountain lake. As it turns out, Dr. Jarvik, 61, does not actually row. The ad agency hired a stunt double for the sculling scenes. Some of the questions may also involve his credentials. Even though Dr. Jarvik holds a medical degree, for example, he is not a cardiologist and is not licensed to practice medicine. So what, critics ask, qualifies him to recommend Lipitor on television — even if, as he says in some of the ads, he takes the drug himself? To which my answer is... Hey guys, it's advertising, otherwise known as bullshit. So, get used to it!
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Just bend over and take this up your ass!
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