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« The ultimate Super Bowl wrap up! | Main | Marketing to children... There's nothing childish about it! »

Feb 5
Super Bowl... The final word... Maybe!

OK... Without beating this thing to death, the results are in from TiVo as to what were the most viewed ads on Sunday's Super Bowl. And this is actually a pretty good measurement, as TiVo can see how many times people ran and re-ran particular ads. Interestingly, this data showed that people spent more time watching the ads than watching the game. And, not being a fan of American football, particularly the way the FOX networks presents it with non stop shouting announcers and graphics that burn out your retina... I can't say I'm surprised. Anyway, it seems that the most watched spot was the e-Trade one with the smart arsed baby trading away on the computer, before throwing up. But, the big question is... Which I'll bet a small fortune that no one can actually come up with an answer to... How many people opened up an e-Trade account as a direct result of watching that $5 million spot? And don't give me that brand building bullshit!

bullshit.jpg.

Mmmm... That's good!

 


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« The ultimate Super Bowl wrap up! | Main | Marketing to children... There's nothing childish about it! »

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