Advertising, ad campaigns, ad agencies, and the people that make it happen

You have to love all the crap flying around about how Murdoch's Empire of Evil... News Corp... Is rumored to be making an offer to buy Yahoo. It'll never happen, yesterday's Wall Street Journal played it up big, while inflating the value of MySpace to over $10 billion. I'm sure it's only a coincidence that the WSJ is now owned by "The Wizard of Oz!" Believe me... Microsoft buying Yahoo is inevitable... It makes the most sense to shareholders. Yahoo has been in steady decline for years. Microsoft can leverage the Yahoo brand, using their superior search technology to create a real competitor to Google and maybe overtake them. Think what the mighty MS machine did to Netscape! It's what investors want... a return on their money. And since Yahoo is 71% owned by institutions, most of which also own f MS shares, it would be easy for MS to get the votes needed if  they have to go hostile. This is what will happen.

.

I am from Microsoft... Resistance is futile!