Advertising, ad campaigns, ad agencies, and the people that make it happen

In the "This will be interesting to see how it plays out" category, a Texas woman has sued Blockbuster over its activities relating to Facebook's Beacon tool. The movie rental service has been reporting user activity to Facebook since Beacon launched last November, which the plaintiff says is a violation of the Video Privacy Protection Act. I wonder how Mark Zuckerberg and his army of lawyers will respond to this? Even though the action is against Blockbuster, it will obviously impact Facebook's business model... Whatever that is!

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As if they didn't have enough problems already!