Advertising, ad campaigns, ad agencies, and the people that make it happen

Why am I less that pissing in my pants at the news that JWT has come up with the ultimate "Killer Campaign" for the Ford Motor Company account, which will now be known through the uber-chiller-wet-your-panties campaign title... "Drive One." Oh, hell wow, how fucking heavy is that, particularly for a car account, which I always thought was not merely about what you drive. 'cos the senior execs in the agency that picked up the tab for your AE, lunch at 21 bills, because unfortunately, the client was a piss-artist, and if you don't have to drive home, what the heck are you going to do... Stick one up your rear end?  Anyway... Moving on... Is it just mea, or, is the great unwashed American public that dumb? I sincerely hope note!