Right now there's a big kerfuffle going on in Britain about the use of the “Brain Gym” in their primary schools. And, there’s certainly a growing perception here in the US that exercising your brain can have immediate and long term benefits. Recognizing this opportunity, two well known Madison Avenue veterans, John Fawcett, formerly Creative Director of Bates Worldwide, and John Garland, until recently COO of JWT, New York, have created a social networking community, Headstrongbrain.com. Based on the current interest in Neuroscience as a marketing tool, and recognizing the brain’s well being as a major factor in consumer attitudes towards healthy life styles, the site is architected to develop cognitive skills, even delay the decline of those we already have and abuse. And, unlike sites based on esoteric medical principles that lack the intimacy and reassurance visitors are looking for, Headstrongbrain.com is, basically a Gym for the Brain, a site where users can access exercises, tests and games, complete a cognitive profile and create a regime known as “brain training” which determines how your brain is functioning, then like a personal trainer, it stays with you to enhance mental abilities. As the community grows, the experience becomes more organic as members interact. The beta site launches this week at www.headstrongbrain.com Check it out.
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Perfect candidate for Headstrongbrain.
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