Apple Freaks will no doubt be wetting their knickers at the news that the "Uber-Apple-Company" has just launched an online ad similar to its "Silhouettes" TV spot which launched just two weeks ago. As usual, the infantile sound track will promote the "Steve Jobs Benevolent Fund," iPod and iTunes products. In fact, it's pretty much the same old, same old ad, 'cos it uses the identical song as the TV spot, simply cutting and pasting different bits. "Gamma," running on AOL Music, Spinner.com, Artist Direct, Fuse TV, Mp3.com's search results, Papermag and Pastemagazine.com, is just as pseudo-psychedelic as "Silhouettes," except it's online and therefore lacks the impact of the big screen. If you must, you can Watch the ad here. The usual surfer dudes at TBWA created the campaign and handled the media buy. And yeah, I know it's better than 90% of the crap out there, but it's getting a bit expected now!
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That's the smell of money, baby!
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