You don't have to be a genius to make a ton of money... All it takes is a simple, but original idea. That was demonstrated by the news today that Online address book Plaxo has been bought for an undisclosed amount by Comcast. Plaxo has certainly been around the block. It was co-founded by Sean Parker, (I claim no relationship to the former Napster pin-up.) The site reported 15M users October 2006. The original Plaxo idea was pretty good. providing automatic updating of contact information. Users and their contacts store their information on Plaxo's servers. When this information is edited by the user, the changes appear in the address books of all those who listed the account changer in their own Plaxo books. Last year, saw the launch of Plaxo Pulse. This enables sharing of content from multiple sources across blogs, social networks, rating services, etc. Users can share and view the content according to categories such as friends, family or business network. Apparently, Comcast has paid an undisclosed amount for Plaxo, which has its aggressive partnership policy to thank. So far, Plaxo has partnered with Google's OpenSocial, AOL and last year Comcast. All of these deals created familiarity which eventually led to a buyer. Wonder how much they paid?
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My kind of address book!
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