I know I'm a cranky old sod, when it comes to some of the "New Media" out there. Don't get me wrong, I am on board with about 75% of it, some of the over-hyped social networking stuff will never make money, even though the investors are pouring millions into it. Reminds me of the dot com boom, lots of people got severely burned... But hey you never know... The next one might be the big one... Right? But, the one I really don't get is mobile advertising. Yeah, I know Juniper Research in the UK just released a report claiming that mobile advertising will be worth nearly $8 billion in less than five years, with delivery channels including idle-screen, mobile TV campaigns, display advertising and SMS. Which means if you want to watch Star Wars on a book-match sized screen for several hour (unless your battery runs out before Luke does for Jaaba) you will also have to put up with a couple of hours of advertising. It just seems to me there are much better channels already out there for advertisers to spend their money on. And don't even get me started on SMS - text ads.
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Remember how bad that was?
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