Working in the ad biz, and having had just about 80% of my work never seeing the light of day, I was encouraged to read that new theories suggest black holes are not a one-way street. Anything that falls into them may eventually come out the other side. So, that campaign I did for Maxwell House coffee, the one the client rejected all those years ago, may, one day, actually run? Apparently the findings lend support to quantum gravity, but fly in the face of Einsteinian relativity. They also support Stephen Hawking's reluctant admission that information couldn't be destroyed by black holes. Penn State researcher Ahbay Ashtekar says, "Once we realize that the notion of space-time as a continuum is only an approximation of reality, it becomes clear that singularities are merely artifacts of our insistence that space-time should be described as a continuum." Wow... I couldn't have put it better myself!
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Smell the coffee!
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