When it comes to advertising, I've always' had a great suspicion about the value of celebrity endorsements... After all, you know that the company receiving the endorsement shelled out big bucks to get it. On the other hand, when stars of stage, screen and sports endorse a politico, you have to think there's something other than a big fat contract involved. That's why I was intrigued to read today that Tom Hanks has just endorsed Barack Obama... Which closely follows on the endorsements of Oprah Winfrey, Bruce Springsteen and Scarlett Johansson. Best of all was this statement from Hanks... "As an official celebrity, I know my endorsement has just made your mind up for you," the 51-year-old actor says in a short video titled, "Beware: Celebrity Endorsement." Hanks, who won Oscars for his roles in "Forrest Gump" and "Philadelphia," explains his decision: "It's because of his character and vision, and the high road he has taken during this campaign. He has the integrity and the inspiration to unify us, as did FDR and Harry Truman and John F. Kennedy and even Ronald Reagan when they ran for the job." Amen to that!
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DaBama Code!!!
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