
With less than two months to go before Steve Jobs does his Moses coming down from the mountain act at Apple's Worldwide Developers Conference, all the buzz is about him unveiling a new iPhone with high-speed Internet access and tools for business. But that may not be the big news. Now there's chat that AT&T may not be convinced that new bells and whistles will be enough to get droves of new customers to switch from other wireless carriers. So after a year of charting a new wireless business model by selling the vaunted iPhone at premium prices, the nation's biggest phone company may resort to the oldest trick in the cellular book: big discounts. The Web site of Fortune Magazine suggest that AT&T, which has an exclusive five-year deal to sell the iPhone in the U.S., is prepared to subsidize the device by as much as $200, slicing the purchase price as low as $199 for customers who sign a two-year service contract. Which makes you wonder what the reaction will be of the Apple Freaks who shelled out $600 when the phone was first introduced... Probably none... 'Cos if you're into Apple, you'll pay whatever price God Steve decides to stick you with. And you'll love it!
Who loves ya baby?







So when the consumer's price goes down, it's a bad thing?
I wonder what you'd have said if you'd heard prices were going up.
Posted by: Anonymous | May 2, 2008 2:13 PM | Permalink to Comment