Advertising, ad campaigns, ad agencies, and the people that make it happen

In the category of... "Does this make any sense at all?" It would seem that the latest sales pitch by Microsoft to customers who are unhappy with their Vista operating system, can now take a step in the opposite direction 'for free.' Speaking at an event Tuesday in Washington DC, Microsoft chief executive Steve Ballmer said his company's licensing policy allows for customers to install the previous generation of Windows should Vista not sufficiently impress them. "Customers get both," he said. "I don't know how you can do better than getting both." Ballmer's comments were in response to a question about whether Microsoft will continue to market retail copies of Windows XP for mainstream PCs beyond its scheduled June 30 expiration. The Microsoft blowhard explained that his firm holds no such plans because any customer who wants to purchase XP after June 30 can just as easily buy Vista and trigger its built-in downgrade option. Pardon me for blinking here, but when the CEO says something that inane, I have to wonder what the hell he's been smoking recently!

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I'll have whatever he's smoking!