I'm not sure I'm one hundred percent in favor of the new billboards with tiny cameras that gather details about passers-by -- their gender, approximate age and how long they looked at a billboard. These details are then transmitted to a central database. The start-ups behind the technology say they are not storing actual images of the passers-by, so privacy should not be a concern. The cameras, they say, use software to determine that a person is standing in front of a billboard, then analyze facial features to judge the person's gender and age. So far the companies are not using race as a parameter, but they say that they can and will soon. It all sounds a bit Orwellian to me. But, is no doubt a sign of the times and how desperate marketers are becoming in their never ending search for consumer data.
.
Be careful out there!
Comment Preview