You have to take your hat off to Google. Once again they've pulled off another monster coup with the news in today's AdAge that they've landed a search deal with Yahoo that by some estimates could boost its revenue by $1 billion -- and may leave some advertisers footing larger sums for their keyword buys. And when you consider that Google's numbers are already mind boggling... eMarketer pegs its 2008 share of net search-ad dollars at 76.4% to Yahoo's 7.3%, you have to realize no one is ever going to catch them. The research firm also said Google's gross search-ad revenue -- the total Google brings in before it pays out revenue to its affiliate partners, such as Ask and AOL -- is 90%. From a search traffic-share standpoint, ComScore reports Google hit 61.6% in April while Yahoo and Microsoft nabbed 20.4% and 9.1%, respectively. Everything the "Dynamic Duo" touches, turns to gold.
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Google "Chump Change."
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