All the Apple freaks are out today, standing in line to be the first on the block with the new GodPhone 3G. At one Japanese store, hundreds of people were waiting in line to buy the phone yesterday. One California-based Mac repair company sent a worker to New Zealand to pick up and disassemble one of the first iPhones as soon as it went on sale. The company's Web site, Ifixit.com, was sluggish yesterday as techies around the world logged on to gawk at the first public images of the new gadget's microchips. Closer to home, people were auctioning off places in line at Washington Apple stores. The new iPhones cost $200 and $300, but that doesn't include the cost of a place in line for those not willing to spend the night standing outside an Apple store. The going rate for a space ranged between $50 and $100 on Craigslist yesterday. A typical offer: "I will have the rest of the family stay in line so i will have FOUR (4) extra spots so you dont have to camp out. you give me $75 cash and you will have a spot in line." No doubt, the guy had plenty of takers. Further proof that Apple freaks, really are freaks.
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Oh My God... I'm actually talking to you on an iPhone 3G. I think my head is going to explode!
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» Apple iPhone - Hip, Hype & Business Branding from SmallBizMentor
Apple is a savvy marketer. They've done an amazing job with business branding and experience marketing. People who love Macs, seem to really love them. Some call themselves Apple evangelists. If you buy an Apple product, are you buying the... [Read More]
Tracked on: August 2, 2008 5:35 PM | Permalink to Trackback