Even though Apple has a well deserved reputation for "cool" and great looking products, if somewhat "pricey, they are certainly keeping up their reputation for bad customer service. David Pogue, in today's New York Times, Circuits section, has a well written piece about how two full weeks after the launch of "MobileMe" (which costs $100 a year) Apple still hasn't sorted out multiple complaints from the thousands of Apple Freaks who've signed up for the service and are having horrendous problems with their email. But, as David puts it... "The real problem is how Apple is responding. For a company that's so brilliant at marketing, it seems to have absolutely no clue about crisis management." All users get as a response to complaints is the standard... "We understand this is a serious issue and apologize for this service interruption. We are working hard to restore your service." Nothing new there... Remember the iPod battery replacement fiasco of a couple of years ago?
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Wake me up when Apple calls!
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I wish your headline writers would get some common sense. MobileMe is a mess. APPLE needs to fix it, not Jobs. The computer press keeps acting like he's some kind of a god with a magic wand. He's the CEO of a powerful, dynamic company. The company has thousands of employees and some of those employees will fix he problems.
It's headlines like this that lead to the stock price manipulations where the stock drops 20% when Jobs sneezes. He's just one person. Yes, he's had immense influence on the culture of the company, but that influence doesn't disappear when he takes a nap or goes out to dinner, for Pete's sake.
Posted by: Joe | July 25, 2008 5:48 AM | Permalink to Comment