Yeah, I know I've gone on about this before... But, isn't it about time someone created a TV spot that essentially owned up to the fact that bringing a man's fantasy to life, by promoting the aphrodisiac qualities of whatever you splash all over your genitalia... Not to mention your stinking armpits... May not necessarily be its "Axe detailer shower tool," a spoof with a rough and smooth side, where we see in the really bad TV spot a man brought through a "Guywash." The smooth side gives him a soft scrub and a blow dry, while the rough side aggressively softens his rough patches. The spot ends with the man emerging clean and refreshed from the shower. See the ad here, created by BBH. All I can say is... Bloody pathetic!!!
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Hey. What's wrong with the odd phantasy?
I always thought the slogan, "How dirty boys get clean" was good enough, but they just keep taking it farther and farther don't they? Axe has a history of exploiting male fantasies though; it's sort of their shtick to do so overtly.
Posted by: Kimberlee Morrison | July 3, 2008 11:42 AM | Permalink to Comment