Interesting to read that more than a decade after it crashed and burned so spectacularly, WiReD - the house magazine for pseudo-tech-geeks - is returning to the UK. Publisher Conde Nast, which acquired WiReD after the first UK version shut down, says it will launch next year and has hired an editor, David Rowan. He's fully buzzword compliant, as his old column which highlighted trends and "The Next Big Thing" showed. Cynics might wonder that the skeptical British market will again reject this brave venture. Like American Football, some say, a garish DayGlo publication that's full of utopian drooling about technology, bogo-economics, and junk science just won't work with the British public. All I can say is it stopped working for me years ago, when they started filling it with really bad ads for trucks, Hummers, booze and all kinds of other crap.
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Cracking toast, Grommit!!!
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