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Research Archives

May20	Apple's Steve Jobs... Visionary... Or, short sighted? George Parker May 20, 2008 Know More: Research ad agencies, advertising, bullshit, creativity, marketing, weblogs Interesting piece in The Guardian talking about the well known story of Steve Jobs visiting PARC (Xerox's research center in Palo Alto) and being blown over by his first look at a GUI. So much so, that he immediately got... Posted at 10:44 AM \| Permalink \| Comments
Jun21	I'd rather NOT be shopping! George Parker June 21, 2007 I've read more than one report recently that's talked about the decline in on-line retailing, with sales down to 20% in 2006 from 25% in 2004. And now there's word from Jupiter research that on-line retailing will reach only 9%... Continue Reading Posted at 10:23 PM \| Permalink \| Comments
Jan27	I'll have a Google to start, followed by a Corona with a Bacardi chaser! George Parker January 27, 2007 The annual survey by online branding magazine brandchannel.com again shows Google in the top spot, closely followed by Apple with YouTube and Wikipedia debuting in the top five for the first time. The 3,625 branding professionals and students who voted,... Continue Reading Posted at 5:56 PM \| Permalink \| Comments
Jan11	Sensible advertising research... Is that an oxymoron? George Parker January 11, 2007 When it comes to advertising research, the “Duhhh” element never fails to factor into the equation… A new survey from Mediamark Research Inc. (MRI), found that over half (56.5 percent) of the kids surveyed watched ads and that the key... Continue Reading Posted at 6:44 PM \| Permalink \| Comments
Sep 6	Whenever it was in the news... You can now find it on Google! George Parker September 6, 2006 Have you tried the new “Archive” section on Google online news index yet? It only started this week and I have to say, I’m pretty darned impressed. The news archive includes old articles provided by a long list of media,... Continue Reading Posted at 8:09 PM \| Permalink \| Comments
Jun28	Everything you ever needed to know about beer and hot dogs! George Parker June 28, 2006 Brandweek has the results of two blindingly obvious surveys for your interest and education. The first, a survey of beer drinkers comes up with the amazing revelation that at outdoor barbecues, men like to drink their beer cold and out... Continue Reading Posted at 9:13 PM \| Permalink \| Comments
	Google... Whoda thunk it? The Internet Duh factor. Otherwise known as research! Intelligent Advertising Research... An Oxymoron? Hallo... Hallo... Is anyone there? Eat up... It's bad for you! Relax... We have control!

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