AdHurl: Sponsorship Archives

Sponsorship Archives

May15	Prescription drug advertising... Can it get any worse? George Parker May 15, 2008 Know More: Sponsorship As an entire chapter in my next book is devoted to drug and health care advertising, I was interested to read that finally something might be done about the insidious prescription drug product placement that goes on in many TV... Posted at 9:40 AM \| Permalink \| Comments
May 6	Tom Hamks goes Obama! George Parker May 6, 2008 When it comes to advertising, I've always' had a great suspicion about the value of celebrity endorsements... After all, you know that the company receiving the endorsement shelled out big bucks to get it. On the other hand, when stars... Continue Reading Posted at 4:16 PM \| Permalink \| Comments
Mar10	Going for the gold is getting expensive! George Parker March 10, 2008 An article in today's AdAge covering the blurring of Olympic sponsorship lines reminds me of when I used to work on the Xerox account, I was always somewhat bemused that they would cough up millions of dollars to be the... Continue Reading Posted at 3:35 AM \| Permalink \| Comments
Oct 5	Stupid sports marketing. George Parker October 5, 2007 I've never understood why companies pay millions to have their name on Athletic stadiums. Today's news that New Jersey's Continental Airlines Arena will soon be renamed the Izod Center as the state's Sports and Exposition Authority today awarded a $1.4... Continue Reading Posted at 8:58 PM \| Permalink \| Comments
Sep26	Real beer drinkers don't do NASCAR! George Parker September 26, 2007 I've never been able to connect the "Good Old Boy - Super Macho" image of NASCAR with the fact that it's main sponsor has always been a so-called beer that's as close to real beer as their racing cars are to... Continue Reading Posted at 6:40 PM \| Permalink \| Comments
Jul19	The dangers of celebrity endorsements! George Parker July 19, 2007 I've never understood the obsession most athletic shoe companies have with their "Star Player" endorsement deals. For every Tiger Woods or Michael Jordan, it seems there's an ever increasing number of thugs, hoodlums and sex maniacs who seem to think... Continue Reading Posted at 7:46 PM \| Permalink \| Comments
	Michelle Wie... She of the "Wee" win list! The worse Paris Hilton gets... The more she gets! NASCAR... Will the world's dumbest sport soon become the world's most expensive? Anna Kournikovia... A lesson in how to win big when losing! Did David Beckham twist Posh's arm to move to La-La Land... Nahhh! The London Marathon... Alcoholics welcome! Whatever happened to the Toilet Bowl? What are the odds on Curling killing NASCAR? If there was no 19th hole, would golf be as popular as it is? Wow... More golf, what a surprise! Bank of America... The offical sponsor of cars, crashes, and chaw! Olympic sponsorship... It's all about the Gold! NASCAR... Commercialism, crashes & cretins! When will Wie win? And, will it be worth it? Show me the money! AdHurl... The Official Blog of Official Blogs! Play Football get rich... That's the Football you play with your feet! Pimp my stuff... Only if you make it worth my while! Of course I use your product... You pay me to!!! Sponsorship... Is it as dumb as I know it is? Extreme Ironing... Will it replace American Idol? Ogilvy slam dunks IBM!!! The "Beautiful" game!!! No more pain for four more years! You look a little stiff tonight, darling! Bacon goes for the “Ham” Award! Olympics... Bah... Humbug! Becks creates Booty! Sir Richard, you're for the birds! SpongeBob - Criminal! You can't drink champagne at a triathalon!

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