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Strategy Archives

May 7	Victoria's Secret too sexy? George Parker May 7, 2008 Know More: Strategy ad agencies, advertising, bullshit, creativity, marketing, weblogs When it comes to having a well known brand image, you can't deny that Victoria's Secret is definitely not lacking awareness in being known as "Sexy." Yet CEO Sharen Jester Turney seems to think that it now has become too... Posted at 8:54 AM \| Permalink \| Comments
Apr26	A triple latte frappe esspresso whatever, and hold the CD! George Parker April 26, 2008 More news that all is not well at Starbuck's with the announcement on Thursday that they have taken a major step back from their music and book business by handing over day-to-day management of its year-old music label to Concord... Continue Reading Posted at 8:41 PM \| Permalink \| Comments
Feb12	Screw this services bullshit... Let's make stuff!!! George Parker February 12, 2008 Interesting to read in today's issue of Spiegel the comeback of German manufacturing contradicts the commonly held notion, particularly here in the US, that the future belongs to the service industry. When in reality, in Germany, manufacturing firms are currently... Continue Reading Posted at 3:21 PM \| Permalink \| Comments
Jul10	The customer is always right. Well, sometimes. Actually, never! George Parker July 10, 2007 If you're thinking of getting yourself a brand new monitor or two, don't get swayed by the advertising for Samsung. It would seem that one of their LCD monitors advertised as having optional integrated speakers actually has no such capability. And... Continue Reading Posted at 6:23 PM \| Permalink \| Comments
May24	Wal-Mart... You're getting a Dell! George Parker May 24, 2007 As I worked on the Dell Computer account for a good few years at Chiat, San Francisco, (You can see some of the ads on my web site) I was always an admirer of the "Direct Sales Only" policy. Instead... Continue Reading Posted at 11:09 AM \| Permalink \| Comments
Feb24	Did Viacom pull the plug on YouTube for the right reasons? George Parker February 24, 2007 With all the chat about Viacom asking YouTube to take down its copyrighted content, you have to ask yourself if Viacom is cutting off its nose to spite its face by snubbing the potential audience for it’s programming that... Continue Reading Posted at 4:13 PM \| Permalink \| Comments
	Consumer Generated Content... Sticky but Engaging! AT&T belives in competition. As long as it's not against them! Play it again Sam!

Strategy Archives

business social media

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