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Strategy Archives

May 7
Victoria's Secret too sexy?
When it comes to having a well known brand image, you can't deny that Victoria's Secret is definitely not lacking awareness in being known as "Sexy." Yet CEO Sharen Jester Turney seems to think that it now has become too...
Apr26
A triple latte frappe esspresso whatever, and hold the CD!
More news that all is not well at Starbuck's with the announcement on Thursday that they have taken a major step back from their music and book business by handing over day-to-day management of its year-old music label to Concord... Continue Reading
Feb12
Screw this services bullshit... Let's make stuff!!!
Interesting to read in today's issue of Spiegel the comeback of German manufacturing contradicts the commonly held notion, particularly here in the US, that the future belongs to the service industry. When in reality, in Germany, manufacturing firms are currently... Continue Reading
Jul10
The customer is always right. Well, sometimes. Actually, never!
If you're thinking of getting yourself a brand new monitor or two, don't get swayed by the advertising for Samsung. It would seem that one of their LCD monitors advertised as having optional integrated speakers actually has no such capability. And... Continue Reading
May24
Wal-Mart... You're getting a Dell!
As I worked on the Dell Computer account for a good few years at Chiat, San Francisco, (You can see some of the ads on my web site) I was always an admirer of the "Direct Sales Only" policy. Instead... Continue Reading
Feb24
Did Viacom pull the plug on YouTube for the right reasons?
  With all the chat about Viacom asking YouTube to take down its copyrighted content, you have to ask yourself if Viacom is cutting off its nose to spite its face by snubbing the potential audience for it’s programming that... Continue Reading
 


Consumer Generated Content... Sticky but Engaging!
AT&T belives in competition. As long as it's not against them!
Play it again Sam!

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