SEO or Search Engine Optimization is the whole process of optimizing a website’s technical configuration and its content to make the website rank higher in search engines, meaning that the popularity of the website will rise and more traffic of possible customers or visitors will be received.
This is a concept that benefits the user search experience and the search engine, as it will be possible to filter the best websites at the top, making trustworthy companies noticed by individuals on the internet.
Why is SEO so Important?
SEO by itself is beneficial to big companies and corporations, however, there is no doubt that SEO is a massive resource for new businesses and websites/blogs since it is possible to gain a lot of attention on the internet. Growing an online presence is not easy nowadays, thanks to the existence of thousands of online businesses or webpages that offer similar products, that is why it is crucial to understand the basics of SEO in order to create and optimize quality content to make the website rank higher.
Creating Quality Content & Optimizing It for SEO:
The main idea will be creating good content that contains information related to the main topic and certain keywords that the target audience is searching in high volumes on Google Search and as you know, the higher the website ranks, the more visitors and traffic will enter the website.
The used keywords will be extremely related to the main focus of the topic and do not try to mix themes or topics as this could be seriously penalized by many search engines, play it safe and do not try to go to the easy path.
Perform Keyword Research and Select Topic Clusters:
Keyword research will be the foundation of content optimization and the main objective will be finding relevant and high-traffic keywords that could be beneficial for your website. There are many websites and tools that help a lot in the search of keywords, use the one that suits your needs and proceed to select topic clusters.
Topic clusters are like the group of keywords that share the topic but are not necessarily written the same, using this group will boost traffic.
Optimize Aspects of the Website:
There are many aspects of the website that need to be optimized because it does not matter that you have the ultimate content, if it is not properly optimized then nobody will view it. Focus on optimizing the next aspects:
- Page title, URL, and Headlines.
- Images, Videos, or any Multimedia Content.
- Content Body.
Page Title, URL, and Headlines:
Optimize the page title, URL, and headlines by focusing on the target keyword and main focus, and do not forget the heading hierarchy that plays a massive role in SEO. Also, do not forget to write a persuasive description on the website meta descriptions or tags.
Images and Multimedia Content:
Believe it or not, images and multimedia content plays a massive role in SEO for the simple fact that adding relevant images that support the content of the website will increase the chances of making readers stay focused on the website, always remember to use the target keyword.
Content Body and Format:
Finally, make sure that the content is written with an engaging introduction and use the keywords at least once in the first 100 words. Also, do it in the last 200 words to add more relevance to the content, and try to write in a conversational tone with short paragraphs and bullet lists.