Advertising, ad campaigns, ad agencies, and the people that make it happen

As a follow up to my last post, I was just reading that Anheuser-Busch will be running a total of 10 spots in this years Super Bowl… Even if they get a discount, which I’m sure they will, that’s in the region of about $20 million, and if you throw in the cost of producing at least six spots, you’re pushing $30 million. That’s a lot of money for bad beer. But it seems sales have been up by a whopping 1% in the last year, so someone’s drinking it. Although, as it was the official beer of last years World Cup in Germany, and all the Germans said it was only fit for washing cars, maybe they can thank all those shiny BMW’s, VW’s, Porsches & Mercedes that were zooming around Germany last summer. CEO August Busch IV (Why the IV, wasn’t the War of Independence about getting rid of III?) attributed the 2006 increase to the success of growing core brands, led by Bud Light. Mmm, as that’s mostly water, wouldn’t it rust your car?

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