Advertising, ad campaigns, ad agencies, and the people that make it happen

Did you know that the Cricket World Cup is taking place right now? Did you care? Well, if you were an American company seeking to reach a global market, this is an event you could get involved in and reach millions of people all over the globe. Unlike the World Series, Super Bowl, the NBA finals and other events the winners of which the US sports media loves to describe as World Champions, even though they only involve US teams. Cricket is a global sport watched by millions… And, it would cost you a great deal less than trying to get involved in any of the US events I’ve mentioned above. Even Bollywood is involved with a series of cricket themed movies playing throughout India, and Web traffic for the matches, which will take place over the next six weeks is already extremely high. Smart advertisers looking for a truly international audience should take note.

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