Advertising, ad campaigns, ad agencies, and the people that make it happen

I've always been less than impressed by most of the advertising out there for the insurance industry. Very uninspiring stuff about protecting your home ('til you put in a claim for that flood damage), or saving to put your kids through college, with the same boring old shots of kids graduating. But what I find equally idiotic is the idea that State Farm has signed a deal to become the "Official insurance company of Major League Baseball." What does that mean? They'll issue policies against steroid overdosing or being picked up for a DUI or having several guns in your car? Apparently the deal includes exclusive category rights and title sponsorships for State Farm's "Home Run Derby" and "Mascot Home Run Derby" during All-Star Week. Would the winner have an asterisk next to his name if there was some doubt as to the kind of "help" he needed to break the record? For every home run that State Farm Home Run Derby participants hit during the competition, MLB and State Farm will combine to donate $17,000 to charity. The $17,000 represents the 17,000 State Farm agents across the U.S. and Canada. You know the one's... They all have those postage stamp sized pictures in those really awful newspaper ads no one reads!

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Waddyamean, you owe it all to milk!