As BDA's are continuing to "Not get it" when it comes to the rapidly changing landscape of the ad biz, it's increasingly being left to the new guys to come up with different ways to effectively communicate with consumers. One of the most interesting new shops to arrive on the scene is Anomaly. They bring a refreshingly unique approach, not only in what they do, but the way they expect to get recompensed for doing it. Now they are launching Another Anomaly, a stand-alone business from the parent company, legally, financially and physically. "This philosophy to our growth confronts the reality that in most of the communications industry, scale and quality are opposing forces," said Anomaly partner Carl Johnson. "This approach allows us to bring in more and more senior people to get involved with both clients and the stream of entrepreneurial business ventures in front of us. The new shop will work out of offices located in Soho with 10 full time staff covering a diverse skill set including brand strategy, new product development, design, content, entertainment, digital and advertising. The shop is currently working on assignments from The Coca-Cola Company, The Association of National Advertisers (ANA) and is engaged in entrepreneurial business ventures in the beauty and entertainment industries. Having met and shared speaking engagements with several of the principals, I'm convinced they'll continue to do well, while putting the wind up most of the BDA's.
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But not if you're a BDA!
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