Why am I not surprised by the news that the world's richest model has reportedly reacted in her own way to the sliding value of the US dollar - by refusing to be paid in the currency. Gisele Bündchen wants to avoid the US currency because of uncertainty over its strength. The Brazilian, who earned about $30m in the first six months of this year, prefers to be paid in euros, her sister and manager said. Last week the dollar hit an all-time low against the euro, the British pound and the Canadian dollar. According to Brazilian magazine Veja, when Ms Bündchen signed a deal to represent Pantene hair products, she demanded that the brand owner, Proctor & Gamble (P&G), paid her in euros. There are also reports that she will be paid in euros for a deal with Dolce & Gabanna to promote its The One fragrance. "Contracts starting now are more attractive in euros because we don't know what will happen to the dollar," Patricia Bündchen. At the rate the dollar is falling, I wouldn't be surprised if this is just the begriming of a trend.
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It's dollars, or I'm outta here!
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