Advertising, ad campaigns, ad agencies, and the people that make it happen

As usual, the Apple Freaks were screaming their lungs out at the Moscone center in San Francisco today as Steve "God" Jobs came down from the mountain with the stone tablets. Taking the drool-worthy honors was the new MacBook Air, a notebook so thin you have to wear gloves to avoid cutting yourself. True Apple Freaks will remember when Jobs introduced the iPod Nano by holding it edgewise next to a pencil? Today he again turned to the office supply cabinet for an effective image, sliding the "Air" out of a regular mail envelope. The little lovely is a mere 3 pounds; its wedge shape is three-quarters of an inch at the thickest and just 0.16 inch on the edge you shave with. As usual with initial Apple launches, it has a couple of problems... It's not intended for future upgrading, and the battery is not user-replaceable. But hey, if you are a true believer, what's another couple of grand in a few months when the battery runs out?

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Yea... And the Lord God Jobs did speak... And verilly we did freak!