Advertising, ad campaigns, ad agencies, and the people that make it happen

Today's AdAge talks about the launch of a new Budweiser brand... "BL Lime" which is apparently a lime flavored version of Bud Light. I can't imagine anything more dreadful. Most light beers are pretty tasteless, so I suppose adding some lime flavoring will give it a bit of a nudge. But then I have to ask myself, why not just drink lime juice. In a Budweiser memo some dufus says... "This insight will allow us to take Bud Light to the next level." The memo also said the brand's "consumer target" were light-beer drinkers ages 25 to 54 who prefer a "sweeter" beer, as well as "trendsetters and aspirers." Wow... No Rock Stars or Change agents.

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This beer tastes like crap!