Advertising, ad campaigns, ad agencies, and the people that make it happen

There certainly seems to be a lot of anxiety in Silicon Valley right now because the digerati think Microsoft will take Yahoo to pieces and reassemble it as a Microsoft clone, but they now have one of their own to cheer on. Redwood City-based Electronic Arts' bold bid for Take-Two Interactive, the Manhattan-based maker of Grand Theft Auto, has certainly been good news for Take-Two. EA's move sent Take-Two stock soaring to its biggest gain ever, closing up 54.9 percent. GTA is "the most controversial video game of all time," One pundit reports, primarily for its violent and sexual storylines. Moreover, Take-Two Interactive's founder ran afoul of the feds over stock option manipulation. That spices up the drama, since EA is known for more family friendly titles including "The Sims" and "Madden NFL." "Innovation trumps controversy," EA chief executive John Riccitiello said in explaining his covetousness. As gamers grow up - if they ever do grow up - maybe there'll be a new corporate game. "Grand Theft Options!"

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Well, it keeps the kiddies happy while we get bombed!