Interesting to read in today's AdAge that Johnson & Johnson has kicked off a soup-to-nuts review for its $25 billion pharmaceuticals group. Recently Dell Computer put all its business in a WPP creation by the strange name of Enfatico. As I have posted previously, this is little more than an "In-House" agency. Which means that because you only have one client, and they are signing your pay check, how on earth can you offer them objective advice? Is this a trend of the future? If so, it doesn't auger well for the future.
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That sums it up!
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Whose future? Let me see... creatives and account types that think they are the world and all of commerce would shut down without their efforts?
I run an in-house agency. it would gross up to a $20+ million shop. Add in media and print and I am better than $30 mil.
I can and do offer my CEO objective advice and most of the time he takes it. I guess that he understands that I know what I am doing. This relationship and the results that happen sure beat the relationship and results of the last $600 mil shop I worked with in NYC.
And speaking of paychecks. They are a good bit more stable at an in-house agency. In your world, your only value lasts as long as the account does. Then out the door you go.
How's that for being objective?
Posted by: Michael | July 19, 2008 9:21 PM | Permalink to Comment