
If you ever wondered why so many young Americans are spotty, overweight, and just generally a pain in the butt... Listen up... We are to blame. And no, I'm not talking about us as parents (well, maybe to a certain extent) I'm talking about the "Us" in the ad biz. Did you know that here in the US, food companies spent $1.6 billion to market products to children and teens in 2006. Of which $870 million was targeted to children under 12, and about $1 billion was aimed at teens, according to a report released yesterday by the Federal Trade Commission. Here's the best bit... The food advertisers' favorite medium was TV, where, it would seem that few of the primetime shows met the food advertisers' criteria for targeting to children. (And, this is really funny... Coca-Cola has decided it should only think of itself as "advertising to children" when over 50 percent of a show's audience is under 12.) In response, the Children's Food and Beverage Advertising Initiative, a coalition of 14 food companies — including Coca-Cola and Kellogg — promised they would either stop targeting children in advertising, or promote only "better-for-you products." Meaning products they claim are invested with some kind of nutritional value. Just as companies were permitted to define what "advertising to children" meant, each was permitted to define for itself what "better-for-you" represented. Nonetheless, the pledge seemed to appease the FTC. Director Lydia Parnes of the FTC Bureau of Consumer Protection concluded that joining the coalition would serve as "a useful first step" for other food marketers. Oh, please give me a break... Isn't this the old "Putting the fox in charge of the henhouse routine?"
Hey... Can I get an extra "tub-o-lard" dressing with that?




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This is sad. More and more children in America, from all backgrounds, are becoming overweight.According to The American Heart Association (2007)revealed that 16% to 17% of children 6-11 were overweight. And just like our kids that % is growing.
Posted by: Fabian | December 4, 2008 12:01 AM | Permalink to Comment
Nonetheless, the pledge seemed to appease the FTC. Director Lydia Parnes of the FTC Bureau of Consumer Protection concluded that joining the coalition would serve as "a useful first step" for other food marketers. Oh, please give me a break... Isn't this the old "Putting the fox in charge of the henhouse routine?"
Posted by: 花蓮 | January 4, 2009 12:35 AM | Permalink to Comment
Here's the best bit... The food advertisers' favorite medium was TV, where, it would seem that few of the primetime shows met the food advertisers' criteria for targeting to children.
Posted by: 花蓮民宿 | January 29, 2009 9:35 AM | Permalink to Comment
revealed that 16% to 17% of children 6-11 were overweight. And just like our kids that % is growing.
Posted by: 楊文值 | February 18, 2009 3:36 AM | Permalink to Comment
advertising to children" meant, each was permitted to define for itself what "better-for-you" represented. Nonetheless, the pledge seemed to appease the FTC. Director Lydia Parnes of the FTC Bureau of Consumer Protection concluded that joining the coalition would serve as "a useful first step" for other food marketers. Oh, please give me a break... Isn't this the old "Putting the fox in charge of the henhouse routine?
Posted by: 花蓮民宿 | March 18, 2009 4:39 AM | Permalink to Comment
i've never seen a 5 year grocery shopping by himself or standing in line at mcdonald's on his own. get real. adults are in charge of what they and their kids eat. weak and/or uninformed parents equals wean and uninformed kids.
Posted by: Anonymous | March 24, 2009 11:21 AM | Permalink to Comment
i've never seen a 5 year old grocery shopping by himself or standing in line at mcdonald's on his own. get real. adults are in charge of what they and their kids eat. weak and/or uninformed parents equals wean and uninformed kids.
Posted by: Anonymous | March 24, 2009 11:22 AM | Permalink to Comment
i've never seen a 5 year old grocery shopping by himself or standing in line at mcdonald's on his own. get real. adults are in charge of what they and their kids eat. weak and/or uninformed parents equals wean and uninformed kids.
Posted by: 花蓮租車 | April 15, 2009 7:14 AM | Permalink to Comment
adults are in charge of what they and their kids eat. weak and/or uninformed parents equals wean and uninformed kids.
Posted by: 花蓮民宿訂房諮詢服務 | April 28, 2009 11:13 PM | Permalink to Comment
marketing director for McDonald’s Corp., says that Bain’s
“interesting” background never posed
any problem regarding his contest eligibility.
Posted by: 花蓮旅遊 | June 1, 2009 11:00 AM | Permalink to Comment
i've never seen a 5 year grocery shopping by himself or standing in line at mcdonald's on his own. get real. adults are in charge of what they and their kids eat. weak and/or uninformed parents equals wean and uninformed kids.
Posted by: 花蓮租車 | June 1, 2009 11:01 AM | Permalink to Comment
targeting children in advertising, or promote only "better-for-you products." Meaning products they claim are invested with some kind of nutritional value. Just as companies were permitted to define what "advertising to children" meant, each was permitted to define for itself what "better-for-you" represented
Posted by: 租車 | June 1, 2009 11:01 AM | Permalink to Comment
companies were permitted to define what "advertising to children" meant, each was permitted to define for itself what "better-for-you" represented
Posted by: 花蓮租車 | June 1, 2009 11:02 AM | Permalink to Comment
or promote only "better-for-you products." Meaning products they claim are invested with some kind of nutritional value. Just as companies were permitted to
Posted by: cheap columbia jackets | July 13, 2009 8:41 PM | Permalink to Comment
The food advertisers' favorite medium was TV, where, it would seem that few of the primetime shows met the food advertisers' criteria http://www.crazypurchase.com
Posted by: China Wholesale | August 11, 2009 10:22 PM | Permalink to Comment
This is not good for health of children. Perents should give attention on their children's food habits and try to control it.
Posted by: Jessica Johnson | September 2, 2009 1:41 AM | Permalink to Comment
"Advertising is the rattling of a stick inside a swill bucket."-George Orwell. Never has a quote seemed more profound than with reference to this subject!
Posted by: Curator | January 6, 2011 10:35 AM | Permalink to Comment
"Advertising is the rattling of a stick inside a swill bucket."-George Orwell. Never has a quote seemed more profound than with reference to this subject!
Posted by: Curator | January 6, 2011 10:35 AM | Permalink to Comment
"Advertising is the rattling of a stick inside a swill bucket."-George Orwell. Never has a quote seemed more profound than with reference to this subject!
Posted by: Curator | January 6, 2011 10:37 AM | Permalink to Comment
"Advertising is the rattling of a stick inside a swill bucket."-George Orwell. Never has a quote seemed more profound than with reference to this subject!
Posted by: Curator | January 6, 2011 10:39 AM | Permalink to Comment
"Advertising is the rattling of a stick inside a swill bucket."-George Orwell. Never has a quote seemed more profound than with reference to this subject!
Posted by: Curator | January 6, 2011 10:40 AM | Permalink to Comment
Hey, can i get an extra "tub-o-lard" on top of that?" lol
Posted by: Destination Weddings South Florida | August 9, 2011 11:14 PM | Permalink to Comment