Advertising, ad campaigns, ad agencies, and the people that make it happen

This is sad. More and more children in America, from all backgrounds, are becoming overweight.According to The American Heart Association (2007)revealed that 16% to 17% of children 6-11 were overweight. And just like our kids that % is growing.

Nonetheless, the pledge seemed to appease the FTC. Director Lydia Parnes of the FTC Bureau of Consumer Protection concluded that joining the coalition would serve as "a useful first step" for other food marketers. Oh, please give me a break... Isn't this the old "Putting the fox in charge of the henhouse routine?"

Here's the best bit... The food advertisers' favorite medium was TV, where, it would seem that few of the primetime shows met the food advertisers' criteria for targeting to children.

revealed that 16% to 17% of children 6-11 were overweight. And just like our kids that % is growing.

advertising to children" meant, each was permitted to define for itself what "better-for-you" represented. Nonetheless, the pledge seemed to appease the FTC. Director Lydia Parnes of the FTC Bureau of Consumer Protection concluded that joining the coalition would serve as "a useful first step" for other food marketers. Oh, please give me a break... Isn't this the old "Putting the fox in charge of the henhouse routine?

i've never seen a 5 year grocery shopping by himself or standing in line at mcdonald's on his own. get real. adults are in charge of what they and their kids eat. weak and/or uninformed parents equals wean and uninformed kids.

i've never seen a 5 year old grocery shopping by himself or standing in line at mcdonald's on his own. get real. adults are in charge of what they and their kids eat. weak and/or uninformed parents equals wean and uninformed kids.

i've never seen a 5 year old grocery shopping by himself or standing in line at mcdonald's on his own. get real. adults are in charge of what they and their kids eat. weak and/or uninformed parents equals wean and uninformed kids.

adults are in charge of what they and their kids eat. weak and/or uninformed parents equals wean and uninformed kids.

marketing director for McDonald’s Corp., says that Bain’s
“interesting” background never posed
any problem regarding his contest eligibility.

i've never seen a 5 year grocery shopping by himself or standing in line at mcdonald's on his own. get real. adults are in charge of what they and their kids eat. weak and/or uninformed parents equals wean and uninformed kids.

targeting children in advertising, or promote only "better-for-you products." Meaning products they claim are invested with some kind of nutritional value. Just as companies were permitted to define what "advertising to children" meant, each was permitted to define for itself what "better-for-you" represented

companies were permitted to define what "advertising to children" meant, each was permitted to define for itself what "better-for-you" represented